Customer Sampling & Own Shops.
We have four points of sale and a project of some temporary points of sale only opened during Christmas and in the area of Andalusia, due to the notoriety of the brand Doña Jimena in that area.
These Shops provide the Confectionary group holding very valuable information directly from the consumer, from our clients, which is used in the phase of analysis and pre-release of products or innovations, allowing the integration all these aspects in the different strategic actions of the company.
Tastings, pre-releases, specific promotional activities... are some of the actions carried out in our own stores, and are a guarantee for the proper functioning of the strategies and actions raised globally.
